Search Position Results - Examples by DPHQ

Real customers, real websites, real search results

These summaries of data attest to our ability at DPHQ to generate web sites that can be easily found on the Internet in several major search engines and directories by surfers looking for our clients' services.

We believe that the numbers below favorably validate the fundamentals of our approach to creating websites and web pages - given the subject matter and budgets of our clients. These things considered, we believe the numbers are excellent.

The real-world examples below are not scientific search-engine results data, but on the date and time each set of data were collected - they were facts.

Each result set is from a fully developed web site. We are pleased with the result sets shown below given the corresponding levels of TLC (Time, Labor, Cash). All websites... and therefore, search-results positions... can theoretically be improved given enough (i.e., more) TLC.

We have chosen two examples to share with you. The first we will call Client "C". Client "C" has a website which has been on the Internet for about 13 months at the time of this writing and has not opted for paid promotion beyond the costs of constructing the website. The second example, Client "H", has a website that has had an active domain name for about four years at the time of this writing, and has for the last year had the major revision to the website in place. Client "H" has opted for some paid promotion in the form of search engine and directory inclusion through paid submission. Each of these clients could do much more to promote their websites.

Each client represented is in a different industry and each of those industries seem to have a noticeable difference in the general sophistication and attention to detail of websites that have so far emerged among the top ranking websites. Said another way, one of the industries seems to generally be more aggressive with their website development technique and skill level applied; and other forms of website promotion. This seems to explain some of the disparity between the search results summary numbers when these two clients are compared, especially because similar techniques were used to build the websites and one of the example websites has been promoted only with inclusion through paid submission to search engines and directories and the other has not.

Some of our clients have not yet opted for the relatively small one-time fee (about US$40 and up) for search engine and directory inclusion through paid submission, yet have impressive and effective search-position results.

It is our opinion that opting for the paid inclusion service would increase listings in search engines which have not yet indexed a website, and may further improve results for some engines which have listed at least one page from a website. (You don't have to be a client of ours to take advantage of the inclusion through paid submission to search engines and directories service.) Just one sale could more than pay for the fee.

Most importantly for our clients the websites and corresponding web pages the summary data represent have become quite visible on the Internet to sales prospects. This website visibility has been key in establishing awareness and has attracted new customers and new business for the website owners. After all, that is why we make the effort to create quality, competitive web sites for our customers.

Client "C" example

This set of statistics was generated on June 28, 2003. It represents :

• A real customer, a real website, real data
• NO known paid listings anywhere on the Internet
• NO known paid submission anywhere on the Internet
• NO known search engine "spamming"
• 29 search-phrases related to the customer's business represented
• single-domain-name website
• 29 unique words among the phrases
• various search-phrase lengths, 2-word minimum search-phrase length, 5-word maximum search-phrase length
• only the first 30 positions of each search engine were interrogated
• 19 major search engines and directories interrogated
• note that of the 19 search engines reporting, 3 of these require paid position (which is different than inclusion through paid submission), or a pay-per-click or similar type of arrangement; this client does not have any known paid position or pay-per-click arrangements, so there were no results from these three engines
• some search-phrases were found on multiple pages on the same website by some search engines

The numbers below are the summary of all successful hits for the search phrases queried on the search engines and directories listed above. These figures are from a 6-28-2003 analysis for this client's website. The website has been active for approximately 13 months at the time this data was collected and analyzed.

Client "H" example

The Client "H" examples below, while not showing as favorable numbers as the Client "C" numbers above, are quite respectable and rank better than 99% of the other search results available. In fact, the Client "H" website represents a greater development effort and more attention to the details of page development than for Client "C". Client "H" also spent some money on inclusion through paid submission to search engines and directories. The general competitiveness of website development in Client "H" 's industry seems to be more aggressive.

Client "H"

This set of statistics was generated on May 14, 2003. It represents :

• A real customer, a real website, real data
• NO known paid listings anywhere on the Internet
• one inclusion through paid submission to search engines and directories
• NO known search engine "spamming"
• 16 search-phrases related to the customer's business represented
• single-domain-name website
• 16 unique words among the phrases
• various search-phrase lengths, 3-word minimum search-phrase length, 4-word maximum search-phrase length
• only the first 30 positions of each search engine were interrogated
• 18 major search engines and directories interrogated
• note that of the 18 search engines reporting, 3 of these require paid position (which is different than inclusion through paid submission), or a pay-per-click or similar type of arrangement; this client does not have any known paid position or pay-per-click arrangements, so there were no results from these three engines
• some search-phrases were found on multiple pages on the same website by some search engines